How to Supercharge Engagement with Interactive Emails

How to Supercharge Engagement with Interactive Emails

2018 is the year of the interactive email.

Over the past few years, interactive elements have slowly become integrated into email marketing. But this year, elements such as GIFs, timers, and carousels will become the norm. With more and more easy-to-use and cost-effective contextual email marketing tools, and Google’s announcement to bring AMP to Gmail, we’re set for a new era of email marketing.

Static images and plain-text emails simply won’t be able to compete against interactive elements that provide marketers with the opportunity to deepen customer engagement right in the inbox.

Email Design Checklist: How to Create Beautiful Emails That Convert

Email Design Checklist: How to Create Beautiful Emails That Convert

Striking a balance between elegant design and conversion-driven copy is a beautiful thing when done right, yet so many email marketers get it wrong. Luckily, Campaign Monitor and Really Good Emails have created a handy checklist to help.

This infographic-style checklist contains actionable tips to get every part of an email just right. For example, leveraging personalization to make your emails more relevant, adding images and GIFs to increase click-throughs, and balancing out the text and whitespace to improve readability.

5 Effective Website Optimization Techniques You Might Have Missed

5 Effective Website Optimization Techniques You Might Have Missed

What separates the good from the great are the nuances. Following a list of best practices may create something passable, but it’s the lesser-known details that give it that extra umph. 

I’m going to outline 5 such website optimization nuances that often slip through the cracks, even with veteran designers and SEOs. Taking your site from good to great may be as easy as a few simple tweaks.

16 Design Trends Shaping Email Marketing in 2017 [Infographic]

16 Design Trends Shaping Email Marketing in 2017 [Infographic]

Are you keeping up with the latest email design trends?

As an email marketer, it's tougher than ever to break through the noise and stand out from the crowd. Check out this new infographic to discover the latest design trends dominating inboxes and learn how to design your emails to boost engagement. 

Plus, we'll reflect back on some of 2016's design innovations, as well as taking a look at what the future of email design holds.